As virtual events grow, so do the participants' expectations. The demand for sophistication and professionalization production will become evident in 2021.
Attracting is not enough anymore. All recent surveys highlight the importance of engaging participants. Delivering fun and memorable moments will test the competence of event organizers.
Every event will need to have a health plan that clearly establishes measures to protect the health of the participants. This includes a comprehensive approach to preventing the spread of COVID-19.
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