Phygital corporate event trends are disrupting MICE industry. Find out what to do about VR, Augmented Reality, Event Apps and all of the innovations that can prepare your events for the consumer of the future.
Whatever your level of event-marketing is, this research-based resource will upgrade your skill set, providing you with the latest must-know topics for 2020.
Each corporate event trend is structured in a clear roadmap, with data, insights extracted from this data and strategic roadmaps to guide you. All of it with research based on publications from HBR, PwC, Delloite and other top notch consulting firms.
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